ALMA 390 by Urbanista: Gastronomy and Haute Cuisine on Reforma - URBANISTA 

If you’ve ever walked down Paseo de la Reforma when you’re really hungry, you know how it goes: you come across quick options, places to grab a quick bite, or restaurants where the atmosphere matters more than the food. 

For a long time, something essential was missing from the city’s most iconic avenue. 

A place where you can eat well and that lives up to the reputation of Reforma. 

Where can I find good places to eat on Reforma? 

Today, one of the most comprehensive solutions is ALMA 390 by Urbanista.

A space that brings together different cuisines in one place, but with a clear goal: to ensure that the dining experience on Reforma Street resonates with the city around it.

Reforma: History, Symbol… and an Unresolved Issue 

Reforma isn't just any avenue. 

It is a thread that connects history, power, and everyday life: 

• The Angel of Independence  

• Chapultepec Forest  

• Its proximity to Roma, Juárez, and Polanco  

In many ways, it is the symbolic heart of Mexico City. And yet, for years, the dining experience in this area did not always live up to that reputation. 

You might be interested in: Reasons to live in Reforma

 What is ALMA 390? 

ALMA 390 was born out of that very idea. It’s not a food hall, nor is it a traditional restaurant, but rather something harder to categorize: a gathering place where the city discovers itself through food. 

Here, eating isn't just about choosing a dish. 

It’s about connecting with a way of experiencing the city. 

 The idea behind it: eating is also about belonging 

In a city like Mexico City, flavors are more than just flavors. 

They are memory, neighborhood, history. 

ALMA 390 is based on a simple yet powerful premise: We eat to belong.

That is why, rather than replicating global concepts or chains, the space is built from the local level outward. 

What can you find at ALMA 390? 

The space features nine separate kitchens, each with its own unique character.

No hay franquicias. 

There are no repeated formulas. 

There are proposals that interpret the city from different perspectives: 

• Kleins → Mexican-American fusion restaurant

• Tacos Domingo → charcoal-grilled taco shop

• Nieve de Olla → artisanal vegan ice cream shop

• Fiamma → Italian grill

• Loretta → contemporary Mediterranean cuisine

• Right now → modern bar

• Rekō → signature mixology

• Itacate de Mar → seafood cuisine with Mexican roots

Nine cuisines, one philosophy: that the city’s diversity should also be reflected on the table. 

 Dining on Reforma, with the city as your backdrop 

Here, the location isn’t just the setting. It’s part of the experience of dining: the light streaming in from the forest, the bustle of the boulevard, and the proximity to the city’s landmarks.   
 
It's all part of the experience. 

It is not isolated from its surroundings, but connected to them. 

 Why choose a place with multiple kitchens? 

Because it addresses something very real: 

• different cravings at the same table  

• quick decisions  

• the desire to try more than one thing without changing locations

But also because it offers something else: the chance to experience the city through its diverse flavors, without ever leaving the same spot. 

 A new gathering spot on Reforma 

ALMA 390 doesn't aim to be “just another option.” 

It aims to fill a gap: a place where food, the city, and people come together. 

A space that doesn't imitate, but interprets. 

Not just posing, but truly belonging. 

When the city stays in the same place 

Alma 390 isn't just a restaurant. It's part of that intersection where Reforma Avenue, the forest, and the surrounding neighborhoods come together and make sense. It's a place where going out to eat isn't just a one-off outing, but part of the way of life in this area. 

And above, Josefa by Urbanista extends that experience into everyday life: a space designed for living with less friction, where everything is thought out to help your day flow smoothly.

It’s not just a place to eat well or live well in isolation; it’s a place where you experience the city, enjoy its food, and, in a way, make it your home. 

Here, going out for dinner, working nearby, or heading home doesn’t mean going out of your way—it means living better. 

Living in Reforma, once everything is settled, feels different. 

Discover Urbanista.