1. “Renting in Juárez is too expensive.”
Yes, rent here may be higher than in other neighborhoods. But it's not just "paying for four walls": if you choose an apartment that offers extra space that you use in your daily life—like coworking spaces for your meetings, a home gym so you don't waste time commuting, and terraces to hang out with friends without having to make a reservation at a bar—it's actually an investment in comfort and a huge savings in commute time that's worth more than all the time you lose in traffic.
2. “The area is unsafe”
That myth is a thing of the past. Juarez is surrounded by embassies, shopping malls and cultural spaces, making it one of the most heavily guarded and walkable areas in Mexico City. Here you can move around with ease: between cafes, restaurants, and parks, the streets are always bustling. It's that rare balance of security and dynamism that makes you feel part of a vibrant place, yet worry-free.
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3. “It’s a place of passage”
On the contrary: Being in the heart of the city makes Juarez the perfect meeting point.Living here, you're the natural host; friends, colleagues, and family will always want to visit because everything is close by. Rather than feeling isolated, you end up being the hub where connections happen: from lunch with the office to spontaneous after-dinner conversations on your terrace.
4. “The apartments are old and not very functional.”
Yes, there are old mansions, but also renovated developments with modern finishes, natural light, and flexible spaces. There are apartments designed to give you a break from the chaos of the city while having access to areas you can use as your personal office, game rooms to relax, and even spots to meet up with friends. Can you imagine hosting an evening with the city lights in the background? Everyone will want to keep coming back to where you live.
You don't have to choose between comfort or style: when you choose well in Juárez, both come together.
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5. “The procedures are a headache”
The myth that's falling the fastest. Today, there are options where you can rent without a guarantor, with clear contracts and digital processes that shorten the wait to hours, not days or weeks. Seriously: you'll stop struggling with paperwork and start planning your move sooner than you think. Rent easily, without drama, and without feeling like you've aged out at the agency.
Think about it: you choose your apartment, start the process, move in, and enjoy it. No more ghost landlords, having to submit a bunch of paperwork, or having to ask a friend's cousin to be your guarantor.
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Live what matters
La Juárez isn't just a location: it's the opportunity to have an apartment that suits you, with spaces that make life easier, a community that connects you, and the peace of mind that comes with having no complications.
Imagine coming home and feeling like everything flows: work, rest, friends, and security all in one place. That's the true antidote to myths.
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